Locsanity adds Coils challenge to summer hair contest

Locsanity is expanding its annual summer hair campaign with a new Coils All Summer Photo/Video Challenge alongside the returning Locs All Summer contest. Entries are open nationwide through Sept. 13, with winners announced Sept. 21.

Why it matters: - Locsanity is broadening a community contest that started with locs to include people with loose, natural coils. - The expansion gives more people in the natural hair community a dedicated place to share styles, stories and compete for prizes. - The campaign reinforces Locsanity's focus on coily hair textures, including locs, loose natural styles, protective styles and hair worn under wigs.

What happened: - Locsanity announced the return of its Locs All Summer Photo/Video Challenge and the debut of the Coils All Summer Photo/Video Challenge. - The company made the announcement in Coral Springs, Florida, on July 18, 2026. - Both contests are open to participants across the United States. - Entries are now open and close Sunday, Sept. 13, 2026. - Winners will be announced Monday, Sept. 21, 2026.

The details: - The Locs All Summer Challenge is in its third year and has become an annual tradition in the loc community. - Last year's Locs All Summer Challenge drew more than 400 photo and video entries from across the United States. - The new Coils All Summer Challenge is designed for people wearing loose, natural coily hair, including protective styles. - Participants in both contests can submit a photo or short video. - Contestants can enter through Locs All Summer Challenge or Coils All Summer Challenge. - Participants are also encouraged to post entries on social media, tag @Locsanity and use #LocsAllSummer or #CoilsAllSummer. - The social posts should also include the entrant's team choice, Team Green or Team Yellow. - Full contest details, eligibility requirements and official rules are available on each challenge website. - Last year's Locs All Summer winners were Stefany Reynolds, who received a $500 Locsanity e-gift card, Roshida Gigger, who received a $250 Locsanity e-gift card, and Jamesetta Johnson, who received a $100 Locsanity e-gift card. - For 2026, first place in each challenge gets a $500 VISA® e-gift card. - Second place in each challenge gets a $250 Locsanity e-gift card. - Third place in each challenge gets a $100 Locsanity e-gift card. - New for 2026, both challenges include a Team Green vs. Team Yellow competition. - Team Green stands for Growth. - Team Yellow stands for Happiness. - Entrants are encouraged to wear their team's signature color in their submission.

Between the lines: - The addition of a coils-focused contest suggests Locsanity is trying to widen the appeal of a successful community format without losing its core loc audience. - The team-color twist turns a photo contest into a more interactive brand event and gives participants an easier way to personalize submissions. - The contest structure also helps Locsanity keep building direct engagement around its products and community identity.

What's next: - Participants will submit entries through the challenge websites before the Sept. 13 deadline. - Locsanity will announce winners on Sept. 21, 2026. - The company is likely to continue using the summer challenges as an annual community-building platform if participation keeps growing.

The bottom line: - Locsanity is turning one successful locs contest into a two-track summer campaign that now spotlights both locs and loose coils.